A Simple Trick to Make Your Content Magnetic and Memorable
“You need to make sure the degree of trust you offer matches the degree of trustworthiness in the other party.” You should be using this concept for your content marketing program. Anyone can create content, the tricky part is making it stick with readers and consumers. You do this by establishing trust. But, how do you establish trust through a computer or print? That’s the trick.
Creative Sparks That Hit the Content Mark: 9 Lessons from 75 Brands
Life would be so much easier if we could just click our heels and know exactly what to do to create a flawless marketing strategy, but of course it’s never that easy. While some of us are still looking for the magic answer, 62% of marketers say that their organizations are more successful at content marketing than a year ago. Here’s a list of 9 lessons to help you create content perfect for your businesses and customers.
Your 2017 Content Marketing Goal: Give the People What They Want
Andrea Fryrear from Content Marketing Institute compares content marketing to a swiss army knife because if done right, it can do just about anything. After analyzing a survey about organizational goals for B2C Content Marketing, one goal was clearly a main focus point: content needs to be based on your audience. Take the time to understand your audience’s wants and needs.
How to Write User-Oriented Content More Quickly
Everyone wishes that they could just put pen to paper and have the ideas flow straight from your mind onto paper and out to the consumers; everyone also knows that’s not the way it works. But no worries, here’s some tips on how to write content quickly and make sure it’s still user-friendly: create content outlines, develop a standard operating procedure, consider hiring researchers, create actionable takeaways and more.