5 Reasons Ecommerce Brands Should Leverage User-Generated Content


Lemonstand says that there are about 12 to 24 million online stores—and counting. That’s hundreds of businesses fighting to get the attention of the same customers. You have to make your businesses stand out from the other 12 to 24 million that are out there, but how? If the title of the article didn’t give away the answer, the trick is leveraging user-generated content. User-generated content is unpaid content made by customers or fans of the brand. This can range anywhere from testimonials to picture to social media posts. Get your customers involved and make your brand stand out amongst others.


7 Tips for Getting a Bigger Response from Your Ad Copy

David Ogilvy is a legend when it comes to just about any written advertising copy. He was a legend because he was able to generate the exact response that he wanted from his audience and you can do it too. Here’s an excerpt from Craig Simpson and Brian Kurtz’s book The Advertising Solution to help you get a bigger and better response from your targeted audience.


Does Content Actually Bring in Customers?

Content is essential when it comes bringing in customers; it’s how you develop the trust that makes them loyal to you. Today, people are beginning to wonder if content is necessary or if it’s distracting customers from the real issue at hand. The answer is yes. Content is always necessary, it just needs to be done right. Make your content relevant and make it interesting.


15+ Worthless Words to Cut to Improve Your Readers’ Experience

Hopefully, you’re beginning to realize that it all truly all about the customer. You’re copy is designed for them specifically, your products are made just for them and their support can even help you promote your content to others. Julia McCoy put together a list of words and explanations to cut to help improve your readers’ experience. A happy reader means a happy customer, which can mean potentially more sales.


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